We already have Fly Away buses to/from LAX and Union Station, Irvine, Van Nuys and Westwood. I wonder if one is viable to/from West Hollywood or nearby?
If you support a northern extension of the Crenshaw/LAX light-rail project (a.k.a. "Rose Line") to Hollywood via West Hollywood (San Vicente & Santa Monica Blvds.) as I do, one of the primary benefits to this alignment is a one-seat ride to/from Hollywood, West Hollywood and Beverly Hills and points between to/from LAX.
As the risk of angering Super Shuttle and Prime Time with this suggestion, perhaps Hollywood, West Hollywood and Beverly Hills can investigate creating a Fly Away bus route to/from LAX until that northern extension of the Crenshaw Light Rail is adopted.